Beauty With
Intention

We founded Luma with a simple belief: luxury beauty should be thoughtful, inclusive, and kind.

Born From
a Ritual

Luma began in a small Sydney studio in 2022, born from the belief that your skincare routine should be the most intentional part of your day.

Our founder, after years in luxury beauty, saw a gap — products that performed brilliantly but felt generic, and brands that looked beautiful but didn't deliver. We set out to marry cutting-edge science with the purest botanicals.

Our Values

Clean Science

Every formula is backed by clinical research and free from parabens, sulphates, synthetic fragrances, and phthalates. Complete transparency in every ingredient.

Sustainable Luxury

100% recyclable or refillable packaging. Carbon-neutral shipping. Ethically sourced ingredients. Luxury doesn't have to cost the earth.

Inclusive Beauty

Beauty is for everyone. Extensive shade ranges, formulas tested on all skin types, and a brand that celebrates diversity in all its forms.

Only What Your
Skin Needs

We work with cosmetic chemists and dermatologists to develop formulas that are effective at the lowest possible concentration. No filler ingredients, no marketing gimmicks.

Hero ingredients include stabilised Vitamin C, bakuchiol, Australian kakadu plum, and ethically sourced rose hip from the Adelaide Hills.

Explore Our Range